Brand
Strategy

Diamond Kut was an already established fitness brand when they reached out wanting to elevate their look and feel and develop a long-term plan to engage their core target audience, as well as make revenue growth. With a full creative audit on their company, we finally landed on this amazing punchy-grunge look and feel for the brand. Every aspect of the re-brand made sense for what the company is at its core, while also creating something different from their competition.